Marketing and Entrepreneurship Department
By thousands of brands internationally and some local potential brands, businesses need marketing professionals now more than ever to help them stand out from the crowd. Products, long before they become commercially available, rely on marketers to understand customer wants and needs and to help develop the where, when, and how the product will be sold. Marketing offers an in-demand career looking for creative solutions to business and customer demands. This department aims to create new ways to market the local brands to the international markets. In general marketing provides inclusive business areas such as for profit, non-profit organizations, and services. This department tackles an intensive range of marketing fields by providing courses of consumer behavior, marketing trends and research, international marketing, E-marketing, personal selling, promotions, and advertising, which will provide a new understanding in this field to the students.
On the other hand, Entrepreneurship provides students with the academic background and experiential opportunities needed to view business opportunities from an entrepreneurial perspective. The program helps students recognize market and business opportunities and learn when to grasp them or act, all while operating within the context of limited resources and creating value for the customer with calculated risks. The department contains numerous opportunities to experience entrepreneurship firsthand by making students more proactive, risk-takers, competitive and innovative. This department aims not only to make graduates employable and increase their employability skills but also focuses on developing students’ KSAs in term of idea generation, feasibility analysis, how to legally establish a company, how to create a product or service and find financial resources and generate sales.