1st Weekly Seminar by Mr. Uma Shankar- “Questionnaire Design”.
Web Admin2023-10-30T01:02:55+03:00Faculty of Administrative Sciences and Economics arranged weekly seminars by its faculty members. On November 7th, 2015, Mr. Uma Shankar Singh presented a seminar on “Survey Questionnaire Design for a Consumer Behavior Research” Mr. Uma Shankar Singh discussed the important issues related to questionnaire design for consumer behavior research in marketing and all the steps needed to construct a survey instrument. The seminar covered the following topics: th Content – Formulating questions Way & Wording – How should each question be phrased? Sequence – In what order should the questions be presented? Layout – What layout will best serve the [...]













