Faculty of Administrative Sciences and Economics arranged weekly seminars by its faculty members. On November 7th, 2015, Mr. Uma Shankar Singh presented a seminar on “Survey Questionnaire Design for a Consumer Behavior Research”
Mr. Uma Shankar Singh discussed the important issues related to questionnaire design for consumer behavior research in marketing and all the steps needed to construct a survey instrument. The seminar covered the following topics:
- Content – Formulating questions
- Way & Wording – How should each question be phrased?
- Sequence – In what order should the questions be presented?
- Layout – What layout will best serve the research objectives?