Practical Marketing Strategies for Emerging Markets

The Department of Business and Management successfully hosted an international workshop titled “SME Growth Through Brand Identity and New Media: Practical Marketing for Emerging Markets,” delivered by Dr. Khalid Qasem on October 30, 2025.

The workshop brought together academic staff, international participants, and students from the Department of Business and Management, creating a dynamic and intellectually stimulating learning environment. The session focused on practical and contemporary marketing approaches tailored to the needs of small and medium-sized enterprises operating in emerging markets.

Workshop Objectives

The primary objectives of the workshop were to:

Objective Focus
Enhance understanding The strategic role of brand identity in SME growth and competitiveness
Introduce practical tools New media strategies for increasing market visibility and customer engagement
Bridge theory and practice Connect marketing theory to real-world application in emerging market contexts
Encourage critical thinking Develop innovative marketing solutions for current SME challenges

Workshop Outcomes

As a result of the workshop, participants were able to:

Outcome Description
Develop clearer understanding How purposeful brand identity contributes to sustainable SME growth
Identify effective platforms New media platforms and marketing techniques applicable to emerging markets
Analyze real-world cases Apply modern marketing strategies to practical business scenarios
Strengthen professional skills Link academic concepts with professional marketing practice

Delivery and Engagement

Dr. Khalid Qasem delivered an insightful and engaging presentation, supported by:

  • Real-world examples

  • Interactive discussions

  • Case-based analysis

The hands-on nature of the workshop was highly appreciated, as it enabled participants to actively engage, share perspectives, and reflect on practical marketing applications.

Appreciation

The Faculty extends its sincere appreciation to:

  • Dr. Khalid Qasem for delivering an inspiring and impactful workshop

  • All participants for their active engagement and valuable contributions

Keywords: SME Growth, Brand Identity, New Media Marketing, Emerging Markets, Business and Management, International Workshop, Dr. Khalid Qasem, Practical Marketing, Customer Engagement, TIU Business School