The Department of Business and Management successfully hosted an international workshop titled “SME Growth Through Brand Identity and New Media: Practical Marketing for Emerging Markets,” delivered by Dr. Khalid Qasem on 30 October 2025.
The workshop brought together academic staff, international participants, and students from the Department of Business and Management, creating a dynamic and intellectually stimulating learning environment. The session focused on practical and contemporary marketing approaches tailored to the needs of small and medium-sized enterprises operating in emerging markets.
Workshop Objectives
The primary objectives of the workshop were to:
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Enhance participants’ understanding of the strategic role of brand identity in SME growth and competitiveness.
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Introduce practical tools and new media strategies that SMEs can use to increase market visibility and customer engagement.
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Bridge the gap between marketing theory and real-world application in emerging market contexts.
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Encourage critical thinking and innovative marketing solutions for current SME challenges.
Workshop Outcomes
As a result of the workshop, participants were able to:
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Develop a clearer understanding of how purposeful brand identity contributes to sustainable SME growth.
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Identify effective new media platforms and marketing techniques applicable to emerging markets.
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Analyze real-world cases and apply modern marketing strategies to practical business scenarios.
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Strengthen their ability to link academic concepts with professional marketing practice.
Dr. Khalid Qasem delivered an insightful and engaging presentation, supported by real-world examples, interactive discussions, and case-based analysis. The hands-on nature of the workshop was highly appreciated, as it enabled participants to actively engage, share perspectives, and reflect on practical marketing applications.
The Faculty extends its sincere appreciation to Dr. Khalid Qasem for delivering an inspiring and impactful workshop, and to all participants for their active engagement and valuable contributions.
