Seminar by Prof. David Morgan Compares Thematic Analysis and Content Analysis

Seminar by Prof. David Morgan Compares Thematic Analysis and Content Analysis During an insightful online seminar, Professor David Morgan, an expert in Qualitative Methodology and Focus Groups, shared his knowledge on the topic of Thematic Analysis versus Content Analysis. The seminar was attended by staff members from Tishk International University (TIU) and aimed to clarify these two important research techniques. Professor David Morgan, who is based at Portland State University and has authored numerous books on the subject, led the seminar. He provided a clear and understandable comparison between Thematic Analysis and Content Analysis, making it easy for the audience to [...]