Faculty of Administrative Sciences and Economics (FASE) organized a visit to SARDAR GROUP for JAGUAR and LAND ROVER (JLR) with 3rd year students of International Marketing. The Dean of FASE Mr. Fatih Cura became the instrumental with this idea to have the out of class learning being in the industry. The objective of this program was to get students exposed to the current challenges automobile industry is facing in Kurdistan. The main focus of discussion was about the value of sales after service in any industry. Students get the understanding of the business past, present and future plan of SARDAR GROUP. Students were having interaction with the HEAD MARKETING and SALES EXECUTIVE who made students feel the real process of selling from introducing the product features to the handover the car.