Critical Evaluation of The Strategic Advantages of Advertising on social media To Manage Brands and Purchase Intention: In the Area of Kurdistan Marketplace
Abstract
Student Name: Bnar Mohammed Ismail
Without a question, social media helps businesses to communicate with buyers, social media marketing is employed for companies to sell items, build businesses, interact with buyers, and generate communications. As a buyer review platforms, social media marketing encourages consumers to provide feedback and makes it simple for them to discuss their views with a business. Due to the large number of various advertising methods available, present research focuses on the critical evaluation of the strategic advantages of advertising on social media to manage brands and their success rate in the Kurdistan marketplace. The research design related to primary data is the achieved data from customers in the Kurdistan market by questionnaire technique. Along these lines, the study collected (150) sample. As well, what was exposed to statistical analysis was (127) sample, the reason was due to the lack of filling or finalizing the questionnaire. Also, the research uses Pearson correlation by Statistical Package for the Social Science (SPSS Version, 26) to be aware evaluation of the strategic advantages of advertising on social media to manage brands and purchase intention in the area of Kurdistan marketplace, as a result there is a strong positive relationship between social media marketing and purchase intention by correlation of 0.855, which is close to the value +1. Furthermore, it shows that the significant between the social media marketing and purchase intention is notable because the sig. = 0.000 and is smaller than the P-value 0.01.
